FAQ on Benjamin Moore Color Capture
What is it? ben Color Capture is the new revolutionary Benjamin Moore color app for iPhones and Androids. It captures colors by taking a picture with your smart phone. Any inspirational color on anything works – fabric, a car color, the blue of someone’s shirt, etc. Benjamin Moore will instantly match it to one of its 3,300 paint colors. You can even save your favorites for color coordination and comparison. One of the best parts is that the app utilizes the iPhone’s GPS to locate the nearest Benjamin Moore store to where the customer is at the time.
How do you use it? Glide your finger across the photo you took with your iPhone’s built-in camera. Zoom into a color, and hit the “match” key. In literally seconds, a color strip will pop up below with the closest paint match highlighted. If you shake the phone, ben provides four coordinating colors, giving you a palette that works well based on your original color. You can enlarge your saved favorites to your iPhone’s screen size to view it more easily. You may also view the full color spectrum wheel; this expands and contracts when you use your finger to focus on a color. You can also translate this into a Benjamin Moore color and save it for future use.
For Android, you can also capture colors that inspire you by taking a picture, find their matching Benjamin Moore colors, save your favorites and tag them, access the full color spectrum wheel, and find a nearby Benjamin Moore retailer.
What color systems does the app use? The ben Color Capture also has a button for its Harmony line that shows you similar but very different colors based on the color you just selected. Again, you still also have access to Benjamin Moore’s 3,300 color palette.
How much does the app cost? It’s free!
Where can I download the app? You may download it through the iTunes store link.
Who is using it? Painting contractors (like Shearer Painting), homeowners, and other contractors. Even if you don’t own a home, it’s still fun to plan what your future dream home’s walls will look like.
Finally, know that this is a fantastic tool to get you started with color ideas for your home, but you should always test real paint colors on your walls – don’t go solely by what color pickers say. Be sure to view the real paint colors at different times of the day, in different lighting, so that you can get the full effect of how your room will look after its new paint job.
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